M&M’s made a bright and colorful entrance at Walt Disney World Resort in Orlando with the opening of the M&M’s store at Disney Springs. Building on the immersive brand experience of M&M’s stores in world-class shopping destinations, M&M’s at Disney Springs invites customers to a sweet feast for the eyes starting with the storefront. The Duggal Inno Lab engineered a custom dynamic selfie wall spanning 11 feet tall and over 16 feet wide to establish the M&M’s store as an instantly recognizable visual presence within Disney World, perennially one of the most visited attractions in the U.S. The entire fa ade is built on the Inno Lab’s LUMIPIXELS animated lightbox solution, encompassing nine custom power supplies, 450 sub-controllers, over 440 tiles, and more than 107,000 LEDs. It is the largest LUMIPIXELS installation to date and an integral part of M&M’s brand identity at Disney.
Using the newest 12mm color LUMIPIXELS tile, the programmable exterior allows for easy, remote, digital content updates. Between being an established graphics partner to M&M’s stores and having a team of professional installers across the country, the Duggal team can swap out the Orlando display’s skin and animations on-site and on-demand. Learn more about LUMIPIXELS at www.lumipixels.com and read the full M&M’s Disney Springs press release on PR Newswire.
