There’s a hip new brand of premium jeans coming to stores this fall.

From global contemporary fashion leader Jimmy Taverniti, Denim Identity – or D-ID – straddles the line between trendy and vintage, fusing modern styles with authentic denim by “applying innovative techniques to classic silhouettes.” D-ID’s Fall/Winter 2013 collection showcases sophistication and elegance with both standout and subtle elements of style including diamond stitching and light distressing. Inspired by three fashion capitals, New York, Los Angeles and Paris, D-ID blends “East Coast edge, West Coast ease and Parisian refinement.” D-ID jeans will be sold at Bloomingdale’s and Neiman Marcus, as well as in various specialty boutiques.

Leading fashion and lifestyle communications agency Factory PR called on Duggal to produce branded vehicle graphics for D-ID’s street campaign in Manhattan. The vehicle was sent to the Duggal Greenhouse, which served as a staging space for the tour. Our experts spruced up the exterior of D-ID’s trailer, while the Factory PR team created interior clothing displays.

New York City now anxiously awaits the arrival of a new denim identity, D-ID brand jeans.