NFL Brings Influencers into Centennial Celebration
10/01/2019
DVS Project
With the National Football League celebrating its 100th season in 2019, the league delivered a touchdown to social media influencers who will now be cheering in the stands.
This is one of the most generous influencer kits we’ve seen. In addition to free tickets to a game this season, the commemorative box includes a jersey of the influencer’s home team and a hand-written invitation.
Duggal’s Scott May worked with the NFL’s marketing team to design the custom box with an insert tray and magnetic closure. Silk text and soft lamination give a high-quality feel, while the flexible tray allowed us to move into production before the NFL confirmed the contents. Learn more about the ongoing NFL 100 campaign.
