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A commitment to artistry and creative use of the latest retail technology took Fabergé’s storied history to new heights – or sizes – in an Easter adventure.
Millions of New Yorkers and tourists alike joined in the Big Egg Hunt, with nearly 300 dazzling giant egg sculptures placed throughout the five boroughs. The eggs, designed by world-renowned creatives and brands, housed beacon technology chips that interacted with egg hunters on their mobile phones via the Big Egg Hunt app on iTunes or Google Play. More than $125,000 worth of exclusive Fabergé jewelry was up for grabs, and the designer eggs themselves were auctioned at Sotheby’s at the end of the hunt. All proceeds benefitted the Elephant Family and Studio in a School charities.
Our Role
In addition to producing a mass volume of brochures and plaques, Duggal actually partnered in the Big Egg Hunt; we sponsored several eggs in Fabergé’s charitable melding of art and technology.

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