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See It to Believe It: These CGI Models Go Far Beyond Product Photography

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See It to Believe It: These CGI Models Go Far Beyond Product Photography

Computer-generated imagery, or CGI, is becoming a competitive edge in retail. The more accurately and vividly a brand can depict its product(s) online, the more likely that brand is to convert visitors into customers. A carefully crafted CGI model captures and reflects every detail of an object. With this foundational asset developed by Duggal Studios, you can expect meticulous measurement and absolute accuracy held to the highest standard. Here are a few examples:

Macy’s Diamond Watch Rendering
Expensive products are often difficult to acquire for photo shoots, especially in the world of jewelry. By offering a CGI solution, we are able to eliminate the need for transporting product from manufacturer to studio. Using only design specs and reference images, we created this watch and its perfectly crafted diamonds completely in CGI.

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Nikon DSLR
The Nikon D810 is described as “a versatile camera for versatile shooters.” This CGI and motion demonstration illustrated the capabilities of the combined mediums to show off not only the form of the product in all angles, but also its functionality. In both the product and its demo, customers know they’re buying from a brand that values technology and the customer experience.

Bath & Body Works Candles
Supplied with reference photography and label artwork, Duggal Studios’ expert CGI and retouching teams created this elegant array of Bath & Body Works White Barn scented candles for use across the brand’s digital and print channels.

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Whether applied to interactive signage, eye-catching displays or online content, the opportunities with CGI are endless. Contact Duggal’s CGI post house to bring 3D modeling, texturing, rendering and more to your brand’s advertising and marketing efforts.