Social Distancing Signage: The 3 Messaging Essentials
05/04/2020
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Social distancing signs have become fixtures in the age of COVID-19 as essential businesses rearrange their stores, offices and facilities to create more breathing room. When the lockdowns are gradually lifted and non-essential businesses begin to reopen, consumers and workers alike will expect guidance for navigating the new normal everywhere they go. Be sure that your business’ coronavirus signage captures the following:
Accuracy
In the U.S., the Centers for Disease Control and Prevention (CDC) is the reliable source for general guidelines on social distancing, quarantine and isolation. Look to their website for up-to-date information that you can use to first explain the measures you are taking. When it comes to the information that you place on your signage, monitor your local and/or state government’s policies for specific requirements.
Instruction
Effective social distancing signage combines clear communication and design to direct action. In other words, tell people exactly what you need them to do. The more detailed you can be, the better. For example, a sign in a large retail store simply suggesting that everyone should adhere to social distancing will likely be overlooked. Meanwhile, a sign stating that no more than two customers should be in one aisle at a time implies a rule rather than a recommendation.
Purpose
When the same information is posted in many places, it can lose its impact. Consider concluding your coronavirus signage with a meaningful “call to action,” as they say in marketing—for example, “Help slow the spread,” or, “Care for those around you.” All it takes is one line to tie your message to a desirable outcome. Looking for fast, professionally designed and printed social distancing signage? Duggal Visual Solutions brings decades of experience providing informational signage for clarity and visibility. Contact us to get started.
