Chat with us, powered by LiveChat

CGI & Motion


Computer Generated (CG) rendering techniques create photo realistic 3-D imagery that can be viewed in any perspective, in any environment. 3-D imaging yields enormous flexibility in print, animation and many other applications, and delivers a linear path from concept to completion.

At the nexus of technology and legendary craftsmanship comes Duggal’s CGI and Motion department – Bringing unsurpassed quality and an artistic style to computer animation.

1. Technical Drawing

The first phase in building a 3-D wire frame model is the creation of a technical drawing. This establishes the foundation for the basic wire frame form.

 

2. Wire Frame & Form Shading

After the technical drawing is completed, the modeling process begins. A wire frame of the object is generated, after which a simple layer or “skin” is rendered and wrapped around the form to explore variations of lighting, shading and perspective.

 

3. Design, Illustration & Details

Artwork, such as labels, created or supplied by the client, can be prepared to place on the 3-D model. All art is rendered in fine detail and high resolution for photo-realistic quality reproduction.

 

4. Final Rendering

Once the 3-D model is established, the rendering layer is refined to include all details such as color, texture, lighting, etc. Choices of viewing angle and perspective are unlimited.

 

5. HDR Surface Environments

Digitized images can be converted to High Dynamic Range (HDR) format, and applied to a model. This process creates a surface “environment” for the 3-D model with light refraction and reflective qualities with a higher dynamic range than that which can be captured with a standard camera and single exposure.

 

6. Practical Application

Use of a single 3-D image file is virtually unlimited. Modifications to perspective, lighting, reflection, etc. are easily made to accommodate most any format, media or creative application.

 

Wed. 02/24/21

Custom Floor Decals: The New Normal in NY

New York has long been one of the most visually stimulating cities in the world. From the massive advertising in Times Square to the storefronts of Fifth Avenue and entertainment venues across Manhattan, there is […]

Read More

Mon. 02/22/21

5 Visual Strategies for Retail Window Displays

Your store has a window for creativity—quite literally—in retail window displays. In addition to being eye-catching, the best retail displays are also engaging and intriguing. How do you achieve all of the above? Here are […]

Read More

Fri. 02/19/21

Brooklyn Navy Yard Essential Workers Star in Giant Display

Courageous, inspiring, essential workers are all around us—especially in the Brooklyn Navy Yard, which became a “wartime factory” producing personal protective equipment (PPE) during New York City’s terrifying coronavirus surge of spring 2020. While Navy […]

Read More

Wed. 02/17/21

3 Visual Solutions Interior Designers Will Love

Duggal is a graphics and printing partner to designers of all trades—including interior designers, who need versatile products that can be customized to any client’s liking. Here are just a few of the ways we […]

Read More

Sign up to receive our Monthly Newsletter: