Sony Artisan of Imagery Jeff Berlin shoots beauty, fashion, celebrity portraits and motion projects for world-renowned editorial, advertising and commercial clients. Originally from New York, Jeff is now based in Los Angeles and had previously lived in Paris and Milan.

At the Sony and American Photo Magazine Event, Jeff told us how photography became his profession and joked about being the "ringleader" of his shoots. He also gave his thoughts on Duggal's HD C-Prints.