If you’ve ever been to a trade show, you’ve seen the sea of booths that vendors use to show off their brand, demonstrate their product, and give away promotional items. A portable booth can be a fantastic investment for your business—here’s why:

1. Reuse a Portable Booth for an Annual Event

If your business plans to attend the same trade show or conference each year, a portable booth can save you a tremendous amount of input and planning. As long as your brand remains consistent year over year, the booth can be used again and again while still retaining its impact. This makes a portable booth more of a long-term, cost-effective investment than a one-time purchase.

2. Mix, Match, and Multipurpose

Let’s say you decide to invest in a portable booth, and have the following elements produced:

1. Backdrop banner


2. Physical booth materials (hardware, PVC pipes, tent popup, etc.)


3. Walking flags


4. Brochures and collateral


5. Table covers

Now, say you attend another event. The entire booth might not fit the specifications, but you’re provided with a table for a meet-and-greet. You can use the table cover, walking flags, and collateral you already own.

When strategizing your portable booth, think first about all of the different materials you anticipate using for your event—but also consider how some of those elements can be repurposed based on your yearly marketing strategy.

3. Competition is Stiff

Where there is one portable booth, there are likely many (aka a trade show or conference). This equates to competition for eyes, foot traffic, and attention. Don’t skimp on your portable booth, especially considering the additional use cases we’ve discussed. Often times, it’s the thrill of the new experience that creates conversions. You’d hate to lose visibility to your competitor because you trimmed costs on parts of your booth or skipped it entirely.

Portable Booths by Duggal

Duggal has created stunning portable booths for countless clients, incorporating various visual displays to create the “wow” factor that every brand seeks at an event. If you think it might be time to invest in a portable booth, get in touch with one of our experts to kick off your project today.