It’s the day we all wait for: Amazon Prime Day. The online giant’s self-made holiday has caught on tremendously since its 2015 inception, growing from a mere marketing success to a literally internet-breaking craze. Even with a “ruff” start, Prime Day 2018 set sales records as consumers purchased more than 100 million products during the 36-hour event.



Leading up to Prime Day, the Duggal Greenhouse hosted the invite-only “Unboxing Prime Day,” produced by Mosaic North America and headlined by pop star Ariana Grande. Kelsea Ballerini, Alessia Cara, and Julia Michaels rounded out the concert lineup, while showcases of Amazon’s many brands—including Amazon Fashion, AmazonFresh, Whole Foods, Wickedly Prime and Amazon Music—delivered an immersive brand experience on the Brooklyn Waterfront.



With A-list entertainment, endless freebies, Insta-worthy photo ops, and engaging visual elements produced by Duggal, Unboxing Prime Day made for an exhilarating evening ahead of the July 16 Prime Day itself. See photos below.