Wayfinding signage is having a heyday as businesses, brands and consumers quite literally navigate new normal. From social distancing signage and floor graphics to digital displays and temperature kiosks, there are many solutions to help people find their way to and through your store, restaurant, office or venue. While each medium and application is unique, effective wayfinding signage can become a formula with the following elements.

Color

Before it can serve its instructional purpose, wayfinding signage must first capture attention. Bright colors and contrast help your signage stand out in even the busiest surroundings. If your brand doesn’t usually use “loud” colors, consult a graphic designer to develop eye-catching signage in a thoughtful and deliberate way that upholds your brand standards. 

Placement

Where you place your signage makes a big difference for visibility as well. For example, if your store has a new foot traffic pattern, you will need signage outside or immediately within the store’s entrance to set customers on the right path.

Messaging

Wayfinding signage combines clear communication and design to direct action. In other words, tell people exactly what you need them to do. The more detailed you can be, the better. For example, a sign in a large retail store simply suggesting that everyone should adhere to social distancing will likely be overlooked. Meanwhile, a sign stating that no more than two customers should be in one aisle at a time implies a rule rather than a recommendation.

Consistency

Oftentimes, a brand will need a set of wayfinding elements rather than a one-off sign. When that is the case, it’s important to ensure the full suite is consistent for both branding and messaging. When you are guiding people through a space, each wayfinding sign is only as helpful as the last.

Creativity
Wayfinding signage is inherently utilitarian, but it can also be fun! Don’t be afraid to incorporate creative flair, especially when it comes to floor graphics. In doing so, you can transform what would otherwise feel restrictive or mundane into a memorable and enjoyable experience. See examples here and contact Duggal today for custom wayfinding signage.