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Is Everlane the ‘It’ Brand of Ethics?


Is Everlane the ‘It’ Brand of Ethics?

When Duggal Visual Solutions collaborated with Everlane to bring its largest store to life, we knew the brand had class. From honest pricing and quality materials to the world’s cleanest denim factory, the clothing retailer simply does things the right way. From their website:

“At Everlane, we want the right choice to be as easy as putting on a great T-shirt. That’s why we partner with the best, ethical factories around the world. Source only the finest materials. And share those stories with you—down to the true cost of every product we make. It’s a new way of doing things. We call it Radical Transparency.”

Everlane’s ethics were on full display during Black Friday 2019, when the brand donated $10 of each order to Oceana in support of eliminating single-use plastics worldwide. True to its “radical transparency,” Everlane revealed that the $300,000 total would fund Oceana’s sustainability campaigns in three major voting markets.

The Oceana fundraiser was followed by Everlane’s popular “Choose What You Pay” sale. AOL explains:

“[The Choose What You Pay sale] breaks down where your money’s going: Saving 40 percent covers the basic cost to develop, produce and fulfill the shoes, saving 30 percent covers the basic cost plus adds $16 going towards office overhead, and saving 20 percent contributes $31 to office overhead plus future product development.”

In the age of consumer mindfulness, Everlane continues to deliver on its brand promise. Hats off to this and the many other brands prioritizing people and planet over profit.